Fit check
Who we're for. And who we're not.
DragonFish works for a specific kind of brand. Read both columns before you book a call. If most of the left column sounds like you, we should talk. If the right column does, hold off for now, because the numbers rarely work and we'll tell you so on the call.
The checklist
14 checks, one line each
What you sell
Good fit: Physical products under a brand you own. Coming soon: services, SaaS, B2B, and local businesses.
Not a fit: Low-priced SaaS with a customer lifetime value under $250. Resellers with no brand of their own.
Your customers
Good fit: Mostly in the United States.
Not a fit: Mostly outside the US. Cold email and IP Resolution are US only.
Your stage
Good fit: Already selling, with real customers and real reviews.
Not a fit: Pre-launch, or no sales or reviews yet. Our research has nothing to work from.
Budget and timeline
Good fit: Can invest about $5,000 to $7,000 a month and judge results at the end of month 3.
Not a fit: Need profit in month 1. Month 1 is setup and warm-up, month 2 is testing.
Your listfor warm email
Good fit: 30,000+ emails you earned yourself is ideal. 10,000+ can work.
Not a fit: A few hundred or a few thousand emails. Bought, scraped, or borrowed lists at any size.
Your price pointfor cold email
Good fit: A $100+ product, or bundles, subscriptions, or reorders that get a customer to $100.
Not a fit: One $20 to $40 item, bought once, with no bundle or subscription.
Marketplace salesfor Marketplace Capture
Good fit: 3,500+ Amazon or Walmart orders a month across your brand.
Not a fit: Low marketplace volume and no store of your own.
Your websitefor IP Resolution
Good fit: Your own site or Shopify store with steady US traffic.
Not a fit: Amazon only. IP Resolution can't run on marketplace listings, Marketplace Capture is your option.
Your current email
Good fit: Keep your current platform and flows running. We build a separate system beside them.
Not a fit: Want someone to manage or repair the flows you already have.
How you work
Good fit: Will finish onboarding and approve ideas, copy, and pages on time. Happy to start with one hero product.
Not a fit: No time for onboarding or approvals. Want the full catalog live on day one.
Your mindset
Good fit: Open-minded and willing to try something new, including methods and angles you've never used.
Not a fit: Only comfortable with the traditional playbook you already know.
Who's driving
Good fit: Trust the process, the system, and a team with 30+ years in email. You approve the work, then let it run.
Not a fit: Need to control every detail and micromanage every subject line, angle, and send.
What you expect
Good fit: Comfortable with estimates, and patient for the 3 months it takes to kick in.
Not a fit: Need a guarantee. We give educated estimates based on 30+ years of experience.
Your style
Good fit: Story-led emails written to one real person, full price first.
Not a fit: Only want a weekly discount blast.
Where to start
A few questions, one real answer.
No email required, nothing saved until you say so.
What do you sell?
Where to start, by situation
- No list (selling on your own store)
- Start with Cold (Intent) Email, from $4,920/mo. Works when: Your product is $100+, or a bundle or subscription gets a customer there, with healthy margin. Not yet when: You sell one low-priced item that people buy once.
- No list (selling on Amazon or Walmart)
- Start with Marketplace Capture, $499/mo + $0.75 per email captured. Works when: You ship 3,500+ marketplace orders a month across your brand. Not yet when: Your order volume is well under that.
- Small list (under 30,000 emails)
- Start with Warm email at the 30,000 floor, $3,963/mo. Works when: You have 10,000+ clean emails. You pay the 30,000 price, so each email costs more. Not yet when: You have under 10,000. Build the list first with Capture or IP Resolution, then come back.
- Big list (30,000+ emails)
- Start with List hygiene, then warm email, from $3,963/mo, priced by clean list size. Works when: The list is yours: your buyers and subscribers, even if it's gone quiet. Not yet when: The list was bought, or it came from another company.
- Growing your audience (you have a list and want new buyers)
- Start with Cold (Intent) Email, from $4,920/mo, setup $997 once for warm email clients. Works when: Your product is $100+, or lifetime value gets there. Every cold reply moves onto your warm list. Not yet when: The offer hasn't sold to your own list yet. Prove it on warm email first.
- Shopify traffic (visitors who leave without signing up)
- Start with IP Resolution, $99/mo minimum, $0.45 per lead, month to month. Works when: Your own site or Shopify store gets about 500+ unique US visitors a month. Not yet when: The site is new with little traffic, or you sell on Amazon only.
In the right column today?
Many brands there have one gap to close. List hygiene (from $129) and IP Resolution (from $99/mo) are the low-cost ways to start. Grow the list to 10,000–20,000 emails, then run your numbers again.
Prices from the DragonFish pricing calculator, current as of September 2026. Done-for-you warm and cold email carry a three-month minimum plus setup ($997/mo for the first 3 months, or $2,500 up front). Estimates only, not a guarantee of results.